How To Build A Freelance Writing Portfolio From Scratch

How to build a freelance writing portfolio from scratch

If you’re a freelancer, looking to start a job or a Gig in a freelancing website, or just trying to build up your expertise in an industry, putting a great portfolio on the Internet is key. Word of mouth is a great tool for getting your name out there, but building a freelance portfolio website will make you stand out in a potential client or employer’s mind.

But if you’re new to your field and it feels like it will take years to build up a collection of works you’re proud of, then one of those beautiful portfolios might seem way out of reach.

So what can you do if you’re caught in a catch-22 where you can’t get more clients without a portfolio to share, and you can’t stock your portfolio without more clients??

Well, you can take a deep breath for starters. Even if you only have a few projects under your belt, YOU can create one of those envy-inducing, client-baiting portfolios.

In this article, we’ll explain How To Build A Freelance Writing Portfolio From Scratch using free BlogSpot even if you have no experience so you can start getting those coveted writing jobs you’re after.

Let Dive in

What is a freelance portfolio and why do you need one?

In its basic form, a freelance portfolio is a tangible proof that you can do what you say you can do, and if you were hiring somebody, you’d probably want to see proof of their work.

How to build a freelance writing portfolio from scratch

To be able to win the projects you really want, you must provide relevant examples and showcase your expertise. This means the best way to build an impressive portfolio that helps you close high-paying projects is to start by defining your USP (Unique Selling Proposition). Translation: your specialty.

What does a well-defined USP look like in practice? Instead of using the generic industry lingo to describe your services such as “digital marketer” or “freelance designer “aim to highlight your niche-targeting skills. For instance, “content marketer” or “logo designer” is much more specific and allows you to carve your own sphere of influence in the big industries. Eventually, these skills will define what you become known for, or your personal brand.

How to build a freelance portfolio

There are three key factors to think about when crafting a freelance portfolio: your USPs, usual industry expectations, and your ideal customers. And here’s why.

Knowing your USPs permits you to curate your fantastic work that’s aligned with the photo you desire to project. Although freelancers frequently pitch right and left to win new work, sticking to your guns and consistently producing work that strengthens your core imparting is the most wonderful way to set up your non-public brand and gasoline the growth of your enterprise in the long run.

Consider what your ‘best work’ and ‘professional achievement’ mean inside your subject of work and your industry. For example:

  • For freelance writers, it could be a big win to get featured in one of the leading media outlets.
  • For freelance wedding photographers, showcasing a bunch of testimonials from delighted customers might be as important as sharing a library of curated images.
  • For freelance graphic designers, earning a competitive edge simply by talking about the big-name brands they’ve worked with in the past. Know the rules before you start playing!

Finally, catering to the wants and expectations of your perfect client is also a must. Look up the manufacturers that you’d love to have as your purchasers and study their tastes and standards what kind of work do they celebrate? Can you shape the style and vibe? Working backward from those requirements, even if they’re imagined at this point, will help you create and curate work that attracts your perfect customers.

What should you include in your freelance portfolio?

Ready to roll up your sleeves and start creating your money-making machine? Here’s a checklist for building an impressive portfolio that will help you wow and win over your prospects.

Examples of your best work. 

Start by pulling together examples of the work you’re really proud of, all while keeping in mind your USPs. Depending on your line of work, this can include anything from links to your published articles to web designs or video reels.

Descriptions and results. 

Packing your portfolio with eye-pleasing visuals is a smart move but compelling your prospects to actually get in touch or ask for a quote requires another layer of proof and this is where your story-telling ability comes into play.

  • Statistics: Sprinkling a few stats and metrics always makes a portfolio look more professional and the freelancer more results driven. Whether it’s the number of downloads, reads, new customers or leads generated, don’t be shy about blowing your own horn.
  • Descriptions: Add a brief description of how you tackled each project, what difficulties you faced, how you overcame them, and what results you have managed to achieve to each piece in your portfolio.

Testimonials, case studies, and references.

Whether by way of syndicating with opinions sites like Trustpilot or Feefo or via sharing prices from their completely satisfied customers, familiar brands understand that social proof performs an indispensable function in swaying possibilities to give them a go. Your online portfolio is no different. Always try to supply comments from completely satisfied clients and consist of them in your pitch or portfolio. If you’re just beginning out, reuse your LinkedIn tips and company references to create an extra professional image of your business.

Education and professional achievements.

Do you hold a relevant degree or training certificate? Have you received any awards or important mentions in the press? Were you featured in an article, have you held an exhibition or achieved something else that’s worth mentioning? Then go ahead and add that to your portfolio to boost your credibility!

Tell, don’t show.

What?! I thought it was shown, don’t tell. Well, portfolios are all about providing examples of your work. But if you just screenshot a project and include a link, you’re missing out on a huge opportunity. Take the time to explain the work you did on a project, as well as any special circumstances or problems you worked through. That will give potential employers or clients a better idea of your work style and thought process, so they can imagine how they might also work with you.

And if you’re worried you don’t have enough projects in your portfolio, taking some space to explain each project is a great way to flesh it out.

Create a free resource

It can feel strange to give your work away, especially when you’re working like mad to earn a dime! But giving away a tiny sample of what you do is a great way to get clients and employers interested. So if you’re an illustrator, give away a hand-drawn icon pack. If you’re a web developer, give away your top tips for building a great small business website.

Giving away some of your work shows goodwill, proves that you’re willing to put in hours to create something awesome, gives visitors a taste of your signature style, and most importantly, builds up your reputation as an expert.

And remember, the best way to create an awesome, impressive portfolio that will land you a job is to get in-demand skills. If your portfolio looks a little lean, level up your skillset in a Skillcrush Career Blueprint, where you can learn everything you need to know to get hired as a web designer or developer in just 3 months.

Having said that,

Let get started with step by steps guide on how to create a portfolio for freelance writing from scratch using free BlogSpot

Step1: Create a free blog by visiting

build a freelance writing portfolio from scratch

Step2: Click on create your blog as shown above.

how to build a freelance writing portfolio

It will redirect you to signup with your email address.

how to create a freelancer portfolio

Step3: Choose your blog title as shown above

Step4: Choose your domain name e.g

but yours should be and click next

Step5: Choose your display name and click next

how to make a portfolio for freelance writing

Now you’ve done creating your blog

Step6: Download portfolio theme from here

Step7: Click on the theme link

how to make a freelance writing portfolio

Step 8: click on customize and select the theme which you’ve downloaded

Step9: Click on view blog at the left sidebar of the dashboard

how to make a freelance portfolio

The above screenshot is exactly how yours will look, what you need to do is:

Step10: Go to step 8 and click “Edit HTML”

how to make a freelance portfolio

Step11: it will take you to the theme code editor as shown above

NOTE: Please take time to go through the code line by line to edit it with your own detail including your name: picture, Services, social media handle, and a lot more. Then click save changes and keep on previewing until you’re done.

Step 12: Go to any of the freelance websites and start your writing skills.

How to build a freelance writing portfolio from scratch

There’s one thing that all successful freelancers have in common and that’s a strong freelance portfolio. While a memorable personal brand will get you in the room with a client, it will be your work that closes the deal. To really set yourself apart from the competition, you’ll need to carefully consider your unique selling points and skills with the most earning potential. Don’t want to miss out on top projects and generous clients? Take into account these elements when crafting your freelance portfolio.

Now that you have a few ideas to get you started on portfolio pieces, get to work on building a portfolio that will attract clients, increase your credibility, and demonstrate what you feel your writing is really worth.

Highly Recommended:

Please if you have any questions or you have difficulty in creating your portfolio from the steps provided in this article let me know in the comment section below, I will be glad to help you out…………….. Good luck.

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